Toward a Psychology of Being

First published in 1962, ‘Toward a Psychology of Being’ was written by Abraham H. Maslow, an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

This book develops on Maslow’s key theories of motivation and self-actualization, which were first introduced in Maslow’s 1954 book, Motivation and Personality. It gives a series of hypotheses about the human condition, dealing with important questions about people’s intrinsic desires, the nature of well-being, and the process of psychological growth.

Professor Maslow claims that most of us are prepping to live rather than truly living. Therefore, instead of being a person who only wishes to reach his true ‘call’ in life, you should enter a state of becoming. Always trying to reach your maximum potential and living in harmony with your natural needs.

In its first edition, Abraham Maslow's "Toward a Psychology of Being" (1962) sold more than 100,000 copies. Like R. D. Laing, Maslow questioned the old psychoanalytic notions of being well or ill "adjusted" to the world and spoke from a broadly human base. Human nature---the inner nature of every individual which is uniquely his or her own---"seems not to be . . . necessarily evil; . . . the basic human capacities are on their face either neutral, premoral or positively good." What we call evil behavior appears most often to be a secondary reaction to frustration of this intrinsic nature." On this foundation, Maslow built an affirmation of people and people's potentialities for self-fulfillment and psychological health. He considered his "humanistic" or "Eupsychian" approach to be part of the revolution then taking place in psychology, as in other fields, toward a new view of people. He saw people as sociable, creative, and loving beings whose welfare is not in the cure of "neurosis" or other ills, but on the development of their most socially and personally constructive potentials. Maslow was born in New York City and received his B.A., M.A., and Ph.D. from the University of Wisconsin. He was chairman of the psychology department at Brandeis University in Waltham, Massachusetts. He taught for 14 years at Brooklyn College, and was the president of the American Psychological Association from 1967 to 1968. His wife Bertha helped edit his journals and last papers after his death and assisted with a memorial volume about him.